Branded Beauty

Branded Beauty

Details Book

  • Autor: Mark Tungate
  • Editor: Kogan Page Ltd
  • Relaese Date: 03 October 2011
  • ISBN: 0749461810
  • Format Book: PDF, Epub, DOCx, TXT
  • Number of page: 288 pages
  • File Size: 33MB
  • Rating:


Description Branded Beauty de Mark Tungate:

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, he talks to the people who've made skin their trade. He analyses the marketing strategies used by those who create and sell beauty products. He visits the labs where researchers seek the key to eternal youth. He compares attitudes to beauty around the world and examines the rise of organic beauty products. Full of fascinating detail on great names such as Rubinstein and Arden, Revlon, Estee Lauder, L'Oreal and Max Factor, Branded Beauty also considers the future of the beauty business. Mark Tungate is a British writer and branding specialist based in Paris. His best-selling book Fashion Brands has been translated into a dozen languages. As a journalist Mark has written for publications such as The Times, The Telegraph and The Independent. He has a weekly column in the French media magazine Strategies and writes about marketing, fashion and design for the website Alongside his writing, he lectures at Parsons Paris School of Art and Design and at conferences around the world.

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Kysar Re: Branded Beauty

I started reading this book and I'm on page 123 of the same.

Wnorowski Re: Branded Beauty

I can honestly say it was one of the best things I've ever read

Jeff Re: Branded Beauty

I can honestly say it was one of the best things I've ever read

Sternrunner Re: Branded Beauty

I love this book and this idea of ??reading to be like. breathe

Remeder Re: Branded Beauty

I waited so long edition, which is my favorite book